5 Easy Tips to Increase Blog Traffic

I’m a firm believer in celebrating even the smallest of achievements, and at the end of last month I finally reached two long time goals with my blog: the first milestone I reached was receiving over twelve thousand views in a month, and the second was gaining 4000 WordPress subscribers.

I’ve just uploaded an updated version of this post to my YouTube channel, so be sure to check it out here:

My website has been a labor of love to say the least, and after two years of writing and rewriting and endless Facebook shares of my posts, I feel that in the last few months I’ve finally started to gain organic interaction with my blog. At the end of February I decided I was going to start taking blogging much more seriously, and I consolidated the five main ways in which I began to have greater and longer interaction with my website in the post below. I’m not an expert by any means, but these are the methods in which I seen my blog traffic increase from several hundred a month to several hundred per day.

  1. Network: The aim of the game is to try to attract as many people to your blog as possible. This, along with everything else you do both on your blog and related to it, should be relevant to the content of your blog. I follow tags such as ‘Travel’ ‘Hotel’ and ‘Restaurant’ because those are the types of things I write about. When I read, comment and like posts of similar themes to my own, the person who’s post I have interacted with is more likely to interact with my blog. There are also tons of Facebook groups out there relating to different niches of blogs for different countries and cities, so be sure to get involved in your local blogging group as it’s a great way to have your blog supported and to support other bloggers.
  2. Be consistent: It’s one of the most important things when having a blog that you find a niche and you stick to it. When I first started my blog I used to only write when I visited a new place, and the lack of new content kept both my SEO (Search Engine Optimization) and blog traffic pretty low. Only now have I realised there are so many different ways of writing about travel. Now I write hotel reviews, restaurant reviews and so much more. Not only does it mean that I have more content, but the content is now a blend of personal experiences and photographs alongside factual information about travelling.
  3. Use hyperlinks: Everything I write about in my travel posts I try to cover in more detail elsewhere on my blog so that if someone is curious about that particular airline, location or hotel they can read about it on my website instead of elsewhere. I try to ensure each of my posts has at least three hyperlinks to other posts on my blog. It’s important that hyperlinks work properly or your blog will look unprofessional which in turn is off putting to readers, so be sure to click through a post after you publish it to ensure each of the links works as you intended it.Screenshot 2017-05-09 at 17.56.30
  4. Be accessible: We live in such a demanding culture, so be privy to that when designing your blog. After redesigning my blog to have clear headings, I’ve received feedback from viewers telling me they find it much easier to maneuver the website. The tagline underneath my blog name as well as each of the headings tells new visitors which kinds of topics I write about. Adding a search bar meant that if someone was trying to look up a particular location, hotel or restaurant they were able to do so without trawling through several pages beforehand. People want to know what they’re getting upfront, and I have absolutely found that the more organised my blog has become, the more returning visitors I have received and the average time spent on my blog has increased.Screenshot 2017-05-09 at 17.12.38.png
  5. Utilise social media: I recently wrote a blog post on increasing Instagram engagement with links to my Instagram account. This post helped increase traffic to my Instagram account, helping with things like followers, likes and comments. On the flip side you can use your Instagram, along with Twitter and Facebook, to advertise your blog. Every time I post a new blog post I share the link with a brief explanation on my social media accounts, and every time I post a new Instagram photograph I caption it with reference to the photograph itself followed “Click the link in my bio” to encourage people who like the photograph to click onto my website for more similar content. However simple this may seem, when I began to consistently make reference to my blog alongside a link to it on all of my social media platforms, I seen social traffic boom almost instantly.

I’ve read so many posts with regard to increasing blog traffic with lots of blog jargon I didn’t understand, but the crux of it is the more effort you put into your blog the more organic traffic you’ll receive. Spend time engaging with other blogs, make sure your website is clean and clear and easy to move around and stick to your niche(s). Social media is more powerful than you know, so make sure you make reference to your website and recent posts on all of your platforms to attract more traffic and once people arrive on your page make sure they have something interesting to read.

278 thoughts on “5 Easy Tips to Increase Blog Traffic

  1. I hope to reach those milestones too. I’m on my second month of serious writing. Last month, I reached 70 views, below my target of 100. I will apply your points on “networking” more.

  2. I’ve found Facebook has been increasingly less useful. I used to get a lot of engagement, but now when I post a link, it seems invisible to my friends. It’s only links too–my status updates get a lot of comments

  3. Love the tips! Facebook must have changed its algorithm, it seems to prioritise status updates and videos (though that’s not new with videos). I find it a lot easier to get people to engage with you on Instagram- Twitter has been a struggle for me too.

    1. Instagram is definitely the way forward, and although I don’t use Twitter a lot everything I share a post it gets good hits with the right hashtags!

  4. I really needed this. I love that it wasn’t super long and wordy, a lot of times I read posts about “Tips for Bloggers” and it is just too much to follow and I get overwhelmed! Thanks for posting this, I share everything on social media and I think I have a decent layout but my issue has been consistency because of such a tough semester.

  5. Thank you for sharing I need to do all this. I was feeling a bit lost. Are hashtags important to build traffic or should I just focus on sharing and getting more community involved?

    Andrew Wood

  6. Excellent post, Caitlin, thank you. I’ve been building my online presence for four years and the most difficult part is finding the time to marry writing and research with promotion and getting more traffic. I am still not sure I have the balance right but I’m persevering.

    1. It’s so time consuming. My ultimate goal is that by the time I’ve graduated I have a good blog and social media platform as so if I’m unable to find a grad job I can use my blog to make a living until I’m able to find one.
      More and more now I’m being approached about sponsored posts and I’m so excited about it, it really makes the hard work worth it.

  7. Thank you so much for sharing such useful information. I would love to learn how to build my website into something that looks professional and is easy to navigate, like yours. Do you have any suggestions or references for someone like me who is “technologically challenged?”

    1. Honestly, I just rework and rework my blog every time I find a fault with it. I figure if I can find a way to make it easier for me to organise my posts, then people will be more likely to find exactly what they’re looking for. Also, WordPress support are incredible so whenever I have any problems I just email them!

  8. Great post on your blogging experience. My 1-year Ann. was June and am discovering your 5 tips to be spot-on.

    I appreciate & agree with your readers comments regarding facebook.

    Thanx for the visit.

  9. Some great, solid pointers…if there is one weakness I have it’s networking. As a non-alpha type, I think that can be an obstacle to greatness among introverted writer-types (stereo-type I know) to interact with strangers, but always good to be reminded of the basics.

  10. Thanks for cutting through the chaff. I’ve blogged for 3 years and now published a book—still need to improve my web skills. Your tips help bloggers reach out.

  11. My memoir, on Amazon, is titled “Mysterious Builder of Seattle Landmarks: Searching for My father”—both the blog and the current Facebook are on my website. “After decades of believing her mother’s tale that Danish immigrant Hans Pederson left them penniless, Paula uncovers the truth about her father’s wealth and prolific contributions to Seattle. She discovers her mysterious father’s boom to bust life in the early 1900s. as she grapples with family secrets and heartbreaking deception in this very personal memoir. A coming-of-age journey from Seattle to Singapore, Shanghai, Honolulu, New York, New Jersey, Maine and North Carolina.”

    The book is a hybrid filled with several themes and topics. The book is getting a better response than the blogs. By blogging about several subjects, I never get many hits. Too scattered!

    Thanks for asking.

  12. Great post! You really helped me a lot ’cause just three months ago I created my own site and I really love it, so I’m trying to enrich it and to do my best! Thank you so much! ❧

  13. Thanks for this blog !
    I have launched a place where I am sharing contents and free templates for professionals and entrepreneurs.
    My roadmap contains the following milestones:
    1) Post valuable contents, including free resources
    2) Reach 1000 views
    3) Get 100 people subscribing to the newsletter
    4) Build products (Powerpoint templates and on demand consulting)
    5) Get a monthly revenue of 500€
    Does this roadmap make sense ? What would be your best advice? (it can be a general advice or one which will help me reach a specific to a step listed above).
    Thank you for your help ! Any response will mean a lot to me.
    (one of the next step is to buy a domain name)

  14. Thank you Caitlin. I landed here after you liked one of my blog posts 🙂 . Thank you for keeping your post short and straight to the point. I am a new, inconsistent blogger so I plan to use your tips. Thank you 🙂

  15. Thank you for this post,and for stopping by my blog. Your suggestions really opened my eyes to just how poorly I’m doing with my own blog. I don’t do anything with social media and I’m guessing that needs to change. I’ve avoided Facebook and Instagram, mainly because I don’t understand the platforms.

    1. I’ve only recently started using Twitter and have seen an influx of clicks from it – so maybe if you understand that you could spend your time focusing on that! I also found liking related hashtags on Twitter like “#travelblog’ increased my followers and interactions on Twitter. Thanks for your comment and all the best with your blog!!

  16. Especially for someone starting their travel bloggling “career,” this is very helpful — thank you 🙂

    But i have a question.

    Do you use Medium? What do you say about that? I have noticed a lot of people lately who don’t really have a blog or website, just a mailing list, and publish all their stuff on Medium — have you considered this strategy? If so, why do you think keeping your own website works better?

    Thanks in advance 🙂

    1. Thanks for commenting! I’ve never heard of it, sorry! I just like it for myself to have a site to go to and have all my travel photos and stories in one place, not really any other reason than that!

  17. Here to confirm that networking does work! “When I read, comment and like posts of similar themes to my own, the person who’s post I have interacted with is more likely to interact with my blog.” You liked a post of mine, and here I am!

    Love your blog, by the way. I’ll definitely be following. Thank you for the other tips!

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